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GOOGLE ADS

Google Ads is an online advertising platform developed by Google. It allows businesses and individuals to create ads that appear on Google's search results pages, YouTube, and other sites within Google's Display Network.

Here's a quick rundown of how it works:

Ad Creation: Users create ads and choose where they want them to appear. Ads can be text-based, display banners, video ads, etc.

 

Targeting: Advertisers select specific keywords, demographics, locations, and interests to target their ads to relevant audiences​

 

Bidding: Google Ads operates on a bidding system where advertisers bid on keywords or placements. The cost is generally based on a cost-per-click (CPC) model, meaning you pay when someone clicks on your ad.

 

Ad Auction: When someone searches for a keyword or visits a site where your ad might appear, Google runs an auction to determine which ads are shown and in what order.

 

Performance Tracking: Advertisers can monitor the performance of their ads through Google Ads’ analytics tools, which provide data on impressions, clicks, conversions, and more.

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​​​Google Ads can be a powerful tool for driving traffic, generating leads, and increasing sales for businesses of all sizes

Here are a few efficient tools that companies can employ to grow their company.

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Google Ads Keyword Planner:

  • Purpose: Discover new keywords, get search volume data, and see competition levels.

  • Efficiency: Helps in selecting the right keywords and budgeting for campaigns.

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Google Ads Performance Planner:

  • Purpose: Forecasts campaign performance based on changes to budgets, bids, and other factors.

  • Efficiency: Provides actionable insights to optimize your spending and maximize ROI.

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Google Ads Editor:

  • Purpose: Allows offline management and bulk editing of campaigns.

  • Efficiency: Speeds up tasks like bulk changes, updates, and copy/pasting across multiple campaigns.

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Google Analytics Integration:

  • Purpose: Provides detailed insights into user behavior post-click.

  • Efficiency: Helps track conversions and user engagement, informing optimizations.

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Google Tag Manager:

  • Purpose: Manages and deploys marketing tags and tracking codes.

  • Efficiency: Simplifies the process of adding and updating tracking codes without altering site code.

Google Search Console:

  • Purpose: Offers data on how your site performs in search results and provides search queries and click-through rates.

  • Efficiency: Helps in understanding organic search performance and optimizing ads accordingly.

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SALES

Drive sales online, in app, by phone, or in store

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APP PROMOTION

Get more installs, engagement and pre-registration for your app

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CREATE A CAMPAIGN WITHOUT A GOAL'S GUIDANCE

Choose a compaign type first, without a recommendation based on your objective.

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LEADS

Get leads and other conversions by encouraging customers to take action

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AWARENESS AND CONSIDERATION

Reach a broad audience and build interest in your products or brand

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WEBSITE TRAFFIC

Get the right people to visit your website

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LOCAL STORE VISITS AND PROMOTIONS

Drive visits to local stores, including restaurants and dealerships

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